"... hundreds of electric billboards have sprung up all over town. These are part of the deal in which the council provides extensive use of advertising space to an urban display company in payment for its provision of the Vélib’ service.
An anti-advertising group yesterday announced a mass outing to attack the billboards on Friday night [28 September]. The Déboulonneurs organisation, which has made a splash with guerrilla-style raids on Métro station posters, said: “This is visual pollution of the city . . . and energy pollution because each billboard consumes as much electricity as the average household.”from TimesOnline story on Vélib’
Read press release from Collectif des déboulonneurs and summary of action and response (both in French) . Photos of action.