Wednesday, March 23, 2011
Don't we want honest labeling on bicycle helmets?
(Please click on image for full effect. The original advertisement is used for visualization purposes only. Nutcase, Inc. is not connected with Green Idea Factory.)
Bike helmets are getting more colourful these days. Perhaps they are also better designed, but the fact remains that they are not designed for typical crashes between a cyclist and a motor vehicle, when the latter is operating at typical speeds (above 30 km/h or 20 mph). They are tested to simulate a cyclist falling without the involvement of a motor vehicle, and very slowly, at less than 15 mph.
I would bet, however, than most bike helmet users do think they are tested and make a big difference in a crash with a car. It is clear that helmet producers are not interested in pro-actively communicating information about this design limitation to their customers.
I am pro-choice on helmets, for helmet freedom, and if wearing a helmet gets you on a bike that's great, but correct information is just as important as subjective safety.
If you are interested in helping research what helmet users really think, and pressuring the helmet producers to help create more honest labeling and marketing, please comment here or write me at edelman(at)greenidea.eu.
For more information on bicycle helmets see the website of the Bicycle Helmet Research Foundation.
To join the Facebook (Fan) Page "No Mandatory Bike Helmets at Velo-city Global 2012 in Vancouver" click here.
You are free to download this image, print and distribute. You may also download a smaller PDF (should print okay in A4 or 8.5 x 11 with white borders) at this link.