OK. This is so terrible that we should waste as little time as possible on it. A crew from Malmö, Sweden at the design firm Hövding has created what Treehugger calls an "airbag for your head". It normally sits around your neck as a huge, stupid, puffy, totally impractical collar. See also Bike Snob's take on it, this and David Report.
Is there some international police force, Interpol, etc., someone at the UN who can go make a visit - here is their address - and arrest them for this total garbage? A citizen's arrest, even? OK, like I said, can't take more time with this... thanks for your cooperation.
See more on bicycle helmets here. I am pro-choice on helmets, and generally refer to the position of the great CICLE from Los Angeles - my home town! - on this subject.
** If you're on Facebook, please considering joining a related initiative.
